Triangle Trademark

The Grand Rapids Furniture Association announced to the trade, of its existence and its intentions to protect Grand Rapids furniture. The registered triangle trademark with the lettering “G. R. M.” appears with the letter. It is optional with the customers when the mark shall be used.

“This trade mark will protect dealers who handle Grand Rapids product against competition from inferior furniture sold under Grand Rapids’ name and reputation. It is the purpose of this association to advertise this trademark extensively in the public press, but under no circumstances will the names of the individual manufacturers appear in such advertisements. The members of this association agree to sell through the retail dealer only.”